IT'S NOT WHAT THEY DID...IT'S HOW THEY DID IT.

 

In September 1972, after years of preparation, hockey's Summit Series was played between the internationally dominant Soviet Union and the first collection of professionals to ever represent Canada - the very first "Team Canada."

Much has been written about them since, chronicling their thrilling comeback victory. The country's press named them "Team of the Century" and they were inducted into Canada's Sports Hall of Fame (for the significant effect they had on their nation and their sport, not simply for winning the series).

Now, after more than 40 years of accolades and honours, the members of Team Canada 1972 have launched a multi-faceted legacy venture as their way of giving back.

"28,800 - The Power of Teamwork" (named after the total number of seconds played over the eight-game series) is geared to inspire every Canadian with the lessons learned from the Summit Series, particularly those highlighting what can be achieved through teamwork.

As a legacy venture, "28-8" returns the team's powerful story to the national dialogue, with the focus not on what they did, but how they did it.

The members of Team Canada 1972, under the guidance of their board of directors - Harry Sinden, Serge Savard, Phil Esposito, Ken Dryden, Brad Park, John Ferguson Jr. and Pat Stapleton - will use their legacy venture to benefit students, youth charities and the nation's private community.

"28-8" officially launched on October 2, 2014, with a gala celebration in St. Catharines, Ontario.